Last updated: 25 June 2026.
1. Why this Cookie Policy?
MediPortal, a private limited company under Belgian law with its registered office at Groeningenlei 141, 2550 Kontich, Belgium, registered with the Crossroads Bank for Enterprises under company number 0895.068.191 (hereinafter referred to as "MediPortal" or "we"), uses cookies to improve the experience on the website https://www.mediportal.be/ (hereinafter referred to as the "Website"). These cookies enable certain functionalities on our Website or analyse how visitors use our Website. Through this cookie policy (hereinafter referred to as the "Cookie Policy"), we wish to inform you, as a visitor to our Website, about the cookies and other tracking methods we use (and how we do so).
2. What are cookies?
A cookie is a text file placed by the server of a website in the browser of your computer or on your mobile device when you visit that website. The cookie contains a unique code that allows your browser to be recognised during the visit to the website (a so-called 'session' cookie) or during repeated subsequent visits (in which case it is a 'permanent' cookie). Cookies can be placed by the server of the website you are visiting or by partners with whom the website collaborates. The server of a website can only read the cookies it has placed itself and has no access to other information on your computer or mobile device. Cookies are stored on your computer or mobile device in a specific folder of your browser.
In general, cookies simplify and speed up the interaction between the visitor and the website, and help the visitor navigate between the different parts of the website. Cookies can also be used to make the content of the website more relevant to the visitor and to tailor it to their personal preferences and needs.
3. Which cookies do we use on this Website?
We only place analytical and marketing cookies after you have given your consent via our cookie banner. To do so, we use Google Tag Manager in combination with Google Consent Mode v2: as long as you do not give consent, no analytical or marketing cookies are placed.
3.1. Technically essential cookies and local storage
These are necessary, for technical reasons, for the proper functioning of the Website and to remember your cookie choice. Only a duty to inform applies and they are placed as soon as you visit the Website.
| Name | Provider | Expiry | Purpose |
|---|---|---|---|
| mp_consent | First party (localStorage) | Retained until you clear it or change your preferences | Stores your cookie preferences so the banner does not reappear on every visit. |
| p.gif | Typekit.net / Adobe Fonts (third party) | Session | Tracks the fonts required to display the Website correctly; used by the font service for internal statistics. These fonts always load because they are necessary to render the Website. |
3.2. Analytical cookies
Thanks to analytical cookies, we can analyse how visitors use our Website (Google Analytics 4 via Google Tag Manager). This information makes it possible to generate statistics and reports, so we can improve the performance of the Website and consequently the user experience. These cookies are only placed after your consent.
| Name | Provider | Expiry | Purpose |
|---|---|---|---|
| _ga | Google Analytics (first party) | 2 years | This cookie is used via Google Analytics to distinguish users. |
| _ga_# | Google Analytics 4 (first party) | 2 years | This cookie is used via Google Analytics 4 to persist the session state and count the number of visits. |
3.3. Marketing cookies
Marketing cookies are used to measure the effectiveness of our ads and campaigns and to recognise business visitors. These cookies are only placed after your consent.
| Name | Provider | Expiry | Purpose |
|---|---|---|---|
| _gcl_au | Google Ads (third party) | 3 months | Used by Google Ads to measure ad effectiveness by linking conversions to ad clicks. |
| _li_id | Leadinfo (third party) | 12 months | Allows Leadinfo to recognise the organisation behind a business visitor based on the IP address, for the purpose of B2B lead generation. |
| _li_ses | Leadinfo (third party) | Session | Session cookie used by Leadinfo to recognise a visitor's current session. |
4. Applicable law – Disputes
This Cookie Policy is governed by and must therefore be interpreted in accordance with Belgian law.
All disputes that may arise from or be related to this Cookie Policy are subject to the exclusive jurisdiction of the competent courts of MediPortal's registered office.
5. Privacy regarding cookies
MediPortal's privacy policy also applies to the processing of personal data that may be collected through placed cookies. Click here to read our privacy policy.
6. Managing and disabling cookies
Most cookies have an expiry date, which means they automatically expire after a certain period and no longer record visitor data.
You can also manage or refuse the installation of cookies in your browser settings. Cookies already installed on your computer or mobile device can be deleted at any time. The way to change these settings differs per browser. If necessary, consult the help function of your browser.
If you block the storage of cookies, this may have consequences for your browsing experience and you may not be able to benefit from certain services offered by MediPortal on the Website.
7. Updating the Cookie Policy
MediPortal has the right to update this Cookie Policy by placing a new version on the Website. You will always find the most recent version on this page, but in the event of a change to the Cookie Policy, you will be asked again to indicate your cookie preferences.
8. Contact details
Email: privacy@mediportal.be
Address: MediPortal BV, Groeningenlei 141, 2550 Kontich, Belgium
